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Listing and Marketing Your Home


With your sale price and professional photos ready, it's time to decide on how to market your home. Sit down with your agent and pick out the defining features of your home that will attract homebuyers. Your agent will likely have a list of advertising words to choose from for your MLS (Multiple Listing Service) listing. Once you agree on the wording to describe your home, you can add your photo gallery and virtual tour. Always review the online listing to ensure you're happy with it, as it will pop up on most real estate websites.


After that, your agent will delve and deliver on a marketing strategy for your home to attract buyers. They'll promote your listing to their clients who are shopping, they'll carry out a social media campaign, they'll swap notes with their network of agents helping buyers, and they'll make sure you have that prominent "for sale" sign out front.


After all of your hard work, your home will then be on the market. That's a moment to celebrate. But the process isn't over yet. Now that your home is up for grabs, you'll move into the second half of the home-selling process, which includes showing your home, closing the deal and everything in between.


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